Chris Bruney // Creative
uber-toys-2.jpg

Uber // Toys

 
 

Uber Toys

 

In 2011, Uber was launched in France and it felt like magic to have a car available at the tip of your fingers.

Eight years later, there are dozen of ridesharing apps, and the magic of Uber was gone, mostly replaced by people complaining on social media about the service.

In France, where the country is living one of its biggest social upheavals with the yellow vests movement, the Uber satisfaction rate has dropped to 23%.

So during the most magical time of the year, we decided it was time to bring the magic back to Uber.

Screenshot+2020-06-17+at+04.37.57.jpg

Uber Toys gave people the opportunity to feel like a kid again by bringing to life the one Christmas present everyone has put on their list– the toy car.

Screenshot+2020-06-17+at+04.37.21.jpg

We built 5 life-sized toy cars that were only available in-app

Screenshot 2020-06-17 at 04.37.04.png
Screenshot 2020-06-17 at 04.37.38.png
 
 

Roles: Strategic Direction, Creative Direction, Client
Agency Partner: DDB Paris
Production Company: Art Bridge Paris

 
 
Web Statistics