Cybercrime attacks are the fastest-growing criminal sector in the world.

And while most people think that credit monitoring is adequate protection against identity threats, the truth is that monitoring won’t protect you nor will it help in the event that your identity is compromised, they will only alert you to a problem.

This idea won the account in a pitch and helped propel LifeLock beyond the late-night infomercials they had been doing.
It was a big leap for them, and it was their first real successful above the line campaign.