As a company that does more than just insurance, State Farm didn’t want to be known as a company that is only there for people after bad things happen.

So we wanted to show them all the times State Farm will be here to help all aspects of their life go right.

Here to help starting a family, buying a home, going to college, preparing to retire, and everything else in between, go right.

Print / Digital

We developed a visual system that allowed us to use the subject in the photo to replace the word life with any situation that State Farm would be here to help with.