EMEA-wide social media guideline for Uber Eats content that needed to speak to the various lifestyles that order on Uber

So we developed a platform of bite-sized content to remind people that Uber Eats delivers a wide range of great food that totally fits into their lifestyle, no matter what that lifestyle is.

Delivered wherever life takes you

The campaign included a range of mouth-watering cinemagraphs that were micro-targeted to users based on relevancy and lifestyle.