Unexplainably Juicy
A candy that is both solid and juicy, is an unexplainable phenomenon.
We thought there must be someone out there who can explain what can't be explained.
And maybe, just maybe, they'd be able to figure out where all that juiciness comes from.
Roles: Creative Director, Editorial, Art Direction,
Concepting, Print Production
Agency: DDB Chicago
Executive Creative Director: Mark Gross
Copywriter: Nick Novich