In developing the social media presence for Uber Eats, we needed to stay relevant to a modern audience who are always on-the-go.

So we developed a platform of bite-sized content to remind people that Uber Eats delivers a wide range of great food that totally fits into their lifestyle, no matter what that lifestyle is.

The campaign included a range of mouth-watering cinemagraphs that were micro-targeted to users based on relevancy and lifestyle.