According to the US department of labor, over 75% of Americans want to volunteer, but only around 25% actually do.

Our purpose was to close the gap between caring and doing.

As a company with a long history of supporting volunteerism, State Farm wanted to promote these ideals by inspiring the communities they serve to serve others. This started by pioneering a new volunteering hub that allowed people to search by their post code and find charities that were in their neighborhood.

We created this short film to launch the campaign and drive traffic to NeighborhoodofGood.com

In its first month, the film received 20 million online views and inspired over 1M searches for volunteer jobs on the site. It was also the most Shazamed ad for 4 weeks straight, so we released the song on iTunes and streaming platforms, with all proceeds going directly to charity.