Uber Toys
In 2011, Uber was launched in France and it felt like magic to have a car available at the tip of your fingers.
Eight years later, there are dozen of ridesharing apps, and the magic of Uber was gone, mostly replaced by people complaining on social media about the service.
In France, where the country is living one of its biggest social upheavals with the yellow vests movement, the Uber satisfaction rate has dropped to 23%.
So during the most magical time of the year, we decided it was time to bring the magic back to Uber.
Uber Toys gave people the opportunity to feel like a kid again by bringing to life the one Christmas present everyone has put on their list– the toy car.
We built 5 life-sized toy cars that were only available in-app
Roles: Strategic Direction, Creative Direction, Client
Agency Partner: DDB Paris
Production Company: Art Bridge Paris
