When the England national football team scores a goal, fans throw their beer in the air. A tradition that spills an estimated £43 million worth of beer every major tournament. 

With Euro 2024 approaching and England tipped to win, it was the perfect opportunity to get Heineken, a brand that was losing share in UK pubs, back into people’s hands.

HeineCare was the first replacement plan for beer spilt during the football – any beer - especially Heineken’s competitors.