SKITTLES
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SKITTLES *
With the new variant of Sweet Heat Skittles,
it was the first time Skittles had ever made a spicy lentil.
So we had to answer the biggest question– How do you make Skittles Spicy?
Rile the Rainbow.
We created print ads that dared you to rile the rainbow for yourself.
Those who did, were offered a sweet reward in a coupon for a free bag.Roles: Creative Direction, Scriptwriting, Film Production
GCD: Myra Nussbaum
Creative Director/Copywriter Partner: Adam Cook
Director: Ulf Johanssen
Production Company: Smith& Jones
