Rile the Rainbow.
Skittles are known as the candy that comes from the rainbow.
But when they launched a new variant in Sweet Heat Skittles, no one knew where these spicy Skittles came from.
So we showed them there’s only one way to make spicy Skittles:
You have to rile the rainbow.
We created print ads that dared you to rile the rainbow for yourself.
Those who did, were offered a sweet reward in a coupon for a free bag.
Roles: Creative Direction, Scriptwriting, Film Production
GCD: Myra Nussbaum
Creative Director/Copywriter Partner: Adam Cook
Director: Ulf Johanssen
Production Company: Smith& Jones
