Chris Bruney // ACD
ACD // Art Director

McDonald's // ¡Gol!



McDonald’s GOL! is an augmented reality (AR) app that is triggered from any of the 12 limited-edition FIFA World Cup fry boxes.
To play the full game, app users must purchase fries to get a FIFA World Cup™ fry box. Upon scanning a box, players are
immersed into a soccer trick shot game in which they shoot, bounce, flick and kick their way to glory.



The game includes Qualcomm Vuforia AR technology that allows game players to bounce a digital soccer ball off
real world items – meaning every player in the world can experience an entirely unique game.
McDonald’s GOL! is the first time this technology has ever been commercially used.


We collaborated with artists from around the world to change the iconic red packaging of the world's most famous fries.
We made 12 new packaging designs – each representing the artist's passion for the world's biggest sporting event.

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